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Re: Are we seeing a major change in emphaisis?
From Bob at Maui Vacation Rentals Netowrk on 29 May '98
adding to Are we seeing a major change in emphaisis? posted by Paul Graham

>Hi everybody

>Just testing out a few ideas here. I am now of the
>opinion that within the next 18 months or so we are
>going to see a massive change in emphasis in the way
>we navigate the web.
My site is a speciality search engine that lists Maui vacation rental properties and yes we do sell entry into our database. The reason is simple. We show images and provide very comprehensive information on all properties that are listed. We also run several web cameras that help drive traffic to our site. There are costs involved in running the web cams as well as obtaining and optimizing images for quick loading as well as gathering the information that people who use our database need. I am not ashamed that we charge for entry into our database. Our position on the major search engines is very good(number one on Yahoo) and front page for most of the rest(thanks in large part to thie information on this site) except Excite(idiots). One successful hit on our site can be worth several thousand dollars to a client so why should I do it for free? I won't even put a one line listing for a property on my site for free. How would the people who payed feel?

>By that I am not saying that we will have to pay to
>get listed - just that we will be ranked bottom of the
>pile if we don't.

>Now, this opens the door to an entirely new style of
>Search Engine. For some months now I have been monitoring
>the number of specialised search engines and directories
>that are popping up. And, believe me they are appearing
>at an incredible rate.

>Would our advertising dollars be better spent on a
>specialised directory or in the designated topic for our
>site in Yahoo, for instance?

>My research (for what it is worth) shows a higher level
>of click-throughs from my listings on smaller, more
>specialised sites than I have received from Infoseek,
>Excite or Yahoo - individually that is.

>Now, don't get me wrong, a good listing on any of these
>sites is worth it's weight in gold, but when you consider
>the expotential growth of the Internet and compare this
>to the number of hits, the increase is minimal.

>Alternatively, the increase in hits from smaller,
>specialised directories is far higher than the percentage
>increase of Internet users.

>Are we utilising smaller sites rather than large
>directories? Are we becoming more experienced in the way
>navigate the web?

>I would be interested to hear your opinions on this and the

>If there were a search engine you could visit to find
>information on online marketing, advertising, forums,
>associate programs, CGI scripts, html etc. would you use it
>for searching these particular topics in preference to the
>larger more established search engines?

>If we were to launch such a search engine and invite you to
>participate in forums, discussions and regular chat meetings
>with guest speakers, again would you use it?

>If we were to offer you preferred listings in exchange for
>your word to introduce this service to your friends and
>associates, would you be interested?

>I hope that these questions open up a useful discussion on
>what I believe to be the future of the Internet.

>Always at your assistance.

>Paul Graham

>Editor of the Advance Newsletter

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