Time for a splash of odourless deceit.
A Yahoo! Title and the <TITLE> of your page as mentioned in a previous section are two entirely separate things. The Yahoo! Title is what you type into the submission form. The page <TITLE> is the HTML code in your page. You need to understand this difference to follow the rest of this tactic.
The Yahoo! Title is more powerful than the Yahoo! description, so you need to try putting keywords in it, but here's the catch. The Yahoo! staff will always try to shorten your Title to your company name only. Therefore you need to temporarily change your company name to include keywords. For example, if your company name is 'Acme' and you sell lawnmowers, Yahoo! will list you as:
This is a Bad Thing. What you really want is:
Title: Acme Lawnmowers
Description: Grass cutting equipment, garden tools and landscape design.
To achieve this you must, of course, submit the details as above. However, If Mr Yahoo! visits your site and sees that your company is simply called 'Acme' he'll shorten your Title. The way to avoid this is to alter your home page <TITLE>, plus any main heading at the top of the page to show that your company is called 'Acme Lawnmowers'.
Here's la pièce de résistance that will swing it: the main graphic. If you have a nice graphic at the top of your home page saying 'Acme Lawnmowers' that will seal the deal. Once you've been awarded a listing you can put it back again the way it was because Mr Yahoo! will never visit again unless you hold a gun to his head.
Your company name must be the first word of your Title, and you already have a company name so there's not much you can do about it if you're called 'Zeus Zodiacs', but if your chosen category has a large number of listings it can be a big help to be called 'Acme Lawnmowers'. Don't worry though, it's much less important than it used to be.